On this occasion, NEXIA Solutions attended the Customer Relationship Expo – ExpoRC 2015, an event organized by IFAES, held on October 7th and 8th at the Honor Box of the Santiago Bernabéu Stadium in Madrid. The event brought together Contact Center managers, Human Resources professionals, Digital and Marketing leaders, and Customer Service sector providers.
My impression of the event — aside from the excellent choice of venue, which certainly made it even more attractive to attend — is that you couldn’t go unnoticed. Both the exhibitors and the talks and roundtables held during the two days ensured constant engagement. The venue allowed attendees to move easily from stand to stand without missing details about products and services, fully absorbing the information shared.
Our reasons for attending were clear: to observe the competition (it’s healthy to talk with them), discover new solutions — especially in software — and attend the conferences, all with the goal of delivering the best possible service to our clients.
The talks were all interesting, and by the end, you were immersed in concepts such as omnichannel, loyalty, customer profiles, big data, customer experience, cloud, social media, and more — many of them anglicisms that we’ve adopted as our own. At times, it felt more like a Digital event than a Contact Center one. And today more than ever, we must be where the customer is and listen to them — because they don’t just contact us by phone anymore. The customer is more omnichannel than ever.
Of course, it was also an ideal place for networking. It offered opportunities to exchange experiences, discuss similar situations, and explore new projects with colleagues.
We return full of knowledge, motivation, and enthusiasm to continue moving forward and deliver the best service to our clients.
