Image matters — and a lot.
We walk down the street and find two businesses in the same sector next to each other. One has a very polished image, attractive signage, and a well-presented storefront. The other has a peeling, dirty facade and a sign that looks like it came straight out of a retro TV series. Which one would you enter?
Why do we worry about having nice business cards when we could simply write our details on a scrap of paper?
People will judge your company based on the quality of your website — tweet this.
Even though this may not necessarily reflect reality — you might be the best in your field and still have an unattractive website — in the end, people associate the quality of your website with the quality of your business. This is reflected in the following testimonial:
“I assume that if the practice has enough money to produce a well-designed website, it will also have enough money to pay for the best equipment and professionals…”
