Formally, branding is an anglicism used in marketing that refers to the process of creating and building a brand. But for us, in its first phase, it is something more fun — it’s about imagining and asking yourself many questions, and then giving the best possible answers.
Are you fun or serious?
Do you work with adults or children?
What products or services do you offer?
Why are you the best at what you do?
The content of your website and the design of your brand should answer these questions through the use of text, colors, and images.
