We already know that in life everything depends — ideally, I would be able to understand your business, know your objective with this app, and work on the customer journey for each customer profile.
After reading this article, I could also give you many technical tips or suggest resources that can help you create your mobile app.
But taking advantage of the work done to define the requirements for the new app of a major banking institution, I’d like to share with you the features I consider essential and that can be differentiating factors for your mobile application:
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Fingerprint access – I know that some companies are starting to use facial recognition, but I believe fingerprint identification will remain the most common authentication method for a long time.
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Content navigation with few on-screen options – It doesn’t matter how many clicks are required.
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Large and visible buttons, prioritizing navigation and usability.
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Clean design, simple and direct messages, clear content, and an attractive call to action.
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Use of design standards improves usability. Three horizontal lines in the top corner — everyone understands that means “Menu.” The Google Maps location pin is also universally recognized.
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Properly configured form fields (e.g., in Java) make data entry easier — for example, a phone number field that only displays a numeric keyboard and prevents letters.
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Breadcrumb navigation, indicating at all times where the user is within the app.
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Device integration – Access contacts, allow camera scanning, enable video calls, etc.
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Native app development allows you to keep users connected and send push notifications.
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Geolocation – This feature, combined with Big Data, can open up a whole world of possibilities.
