What Is Facebook Slideshow and How Can You Use It to Promote Your Business?

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There is no debate — video is the star content format in Social Media today. However, it presents a challenge for small and medium-sized businesses: production costs.

To solve this issue and boost video ads, Facebook launched Slideshow, a tool that allows you to create your own videos using images (either your own or from a stock image library provided by Facebook).

How Does It Work?

You simply upload between three and seven images, select the duration of the presentation (from 5 to 15 seconds), and choose how you want the transition between images to appear.

It uses animation and does not include sound — it’s a new way to tell brand stories.

You Can Use Slideshow To:

  • Present your services — one per slide.

  • Show the journey of your product.

  • Present your business from the customer’s perspective.

  • Showcase your products.

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