Material Design
Material Design gets its name from being based on material objects. It is a way of trying to approximate reality in the virtual world without losing the simplicity of flat design.
UI Patterns
People are used to navigating in a certain way. UI patterns guide users as they browse your website. They will solve more than one problem for you — and the best part is that they work.
Parallax
Design is also a matter of rhythm. Parallax aims to bring web pages to life by breaking the barriers of static design.
Endless Scrolling
As if it were a law of physics: the smaller the screen, the greater the scrolling. The dominance of mobile and tablet usage now leads to increasingly long scrolling pages.
This will pose a challenge when applying storytelling techniques to our websites.
